Love Parade
Concept:: The largest yearly event for the Youth population in Israel
Clients: Samsung, Strauss Group, Tnuva, Orange, Cellcom, Fanta and a good many more.
Location: waterfront sidewalk (Tayelet), Tel-Aviv.
Participants: 250,000.
Target Crowd: youngsters and young adults.
Suppliers: Electricity & Sound Amplification- Betty Bam. Trucks- Friedenson.
‘de’Plus’ Producer: Rani Ronell
Description:
In the year of 1998 we made history. This history was made when we caused 80,000 young people to gather in Dizengoff st, Tel-Aviv, and take part in the first Love Parade in Israel. Since then, these Love Parades, initiated and produced by ‘de’Plus’, turned out to be the declaration of the contemporary electronic music and young culture revolution in Israel. From that time on, every year, we produced, on the waterfront sidewalk in Tel-Aviv, the biggest fun parades in the Middle East, second only to the Berlin Love Parade. We entertained in those events some of the best and finest Young,Leading Brands in Israel, among them Samsung, Milki, Fanta, R3, Orange, Cellcom and many others, who chose our platform as the most effecting way to make a direct, reliable connection with their target crowd.