Musix Parade
Client: Pelephone Cellular
Location: The Waterfront Sidewalk (Tayelet), Tel-Aviv-
Participants: 70,000
Target Crowd: Young people.
Suppliers: Green Generators, Sound & Amplification- Kilim, Construction – Stage Design,. Trucks- Friedenson.
‘de’Plus’ Producer: Elad Maintz with Target Market
Description:
We prepared for Pelephone Cellular the greatest Youth And Music Event ever in Israel. With the help of the Tel-Aviv Jaffa Municipality, the Tel-Aviv waterfront sidewalk was turned into a colorful festival, with giant, adorned semi-trailer trucks acting as mobile stages for the bands, singers and the D.J.s who stood on them and playd their music, very laudly, to the young crowd. Those Mobile Clubs hosted tens of artists and DJs, all representing the state-of-the-art of contemporary music, and most of all, the tens of thousands of youngsters, singing and dancing along with the slowly moving stages supplied by Pelephone, as the embodiment of the first music parade in Israel, turning it into a first class experience.