Red Music Hotel
Concept:: the Hotel of Music
Client: Phillip Morris
Location: the Privilege.Hotel, Eilat
Target Crowd: Young smokers above 18 years of age.
Suppliers: Electricity, Lighting, Sound & Amplification- Kilim,.Generators- Green, Construction & Branding- Yul,. design- Spectrum, actors- Rotem Cohen.
‘De’Plus’ Producer: Erel Shmuely
Description:
Our challenge was to translate the lead and general worldly wise activity concept of this leading international cigarette brand into a premium Israeli experience, while still hold a strong international appeal. The result- a first of its kind activity, beginning with a meticulous sales & marketing promo, while its peak happens in a happening of 72 non-stop hours of ultimate Brand experience, with appearances by the best of Israeli Rock artists, around the-clock non-stop parties, Formula one Motor Action, various pleasures for body and soul, and a Life Style that speaks the Brand name.