HugoBoss- Ur.Traveler
Concept:: The urban entertainment guide of Tel-Aviv and other large cities of the world.
Client: Hugo Boss- Diplomat Distribution
Location: The entire Tel-Aviv’s main streets system.
Participants: 25,000 encounters with target crowd members.
Target Crowd: Young men and women between 25-35 of age.
Suppliers: Time-Out guide, Tel-Aviv..
‘De’Plus’ Producer: Offir Amar
Description:
Sales and marketing promotion activity spreading about all the main streets of Tel-Aviv, supporting Hugo Boss position as a Premium International Urban Brand. During this activity Promo- Stewardesses riding bikes uncovered Hugo Boss’ new perfume in the streets abd distributed Hugo Boss’ Urban Magazine, produced especially for this occasion by us.