Heineken music conf.
Concept: The International Music Conference, the First one in Israel. Two days of of day events (Panels & artists classes) and nights (guest-performers from abroad)
Client: Heineken
Location: Tel-Aviv’s Old Port.
Participants: 600 leading persons of the Israeli Music Industry (by day), 13.000 music lovers youngsters (by night)
Target Crowd: Leaders of Israel’s music industry, public opinions leaders, fashion–able youth,
Suppliers: Lighting & sound amplifying- Kilim, Construction: Yul Performance, Design: Design Cell, Furniture: Elements.
‘de’Plus’ Producer: Erel Shmuely, Orna Jacobi
Description:
This is a brand that exhale leadership, premium, general up-to-date manner, and solid connection to music and young people, and must transmit all that, in a relyable way, in every move it makes. This was our aim when we created this special event for Heineken. The international,yearly event serves as a unique meeting place for the people of the music world in Israel, enabling mingling with other people of same interests, mixing pleasure, sensual and spiritual experience, along with professional meetings with colleagues from Israel and abroad, and for Heineken, it means an excellent platform for sales promotion and getting a wanderful image.