Friends’Ship
Concept:: An out-of-dreams Sea Voyage for the young crowd
Client: Phillip Morris
Location: A Cruise Ship.
Target Crowd: Young smokers above 18 years of age.
Suppliers: Ship- Mano Shipping, Electricity, Lighting, Sound & Amplification- Kilim, Projection- Doron Projections, Construction & Branding- Yul, design- Spectrum, Furniture- Israel Tents, Actors- Rosh Hutzot.
‘De’Plus’ Producer: Erel Shmuely
Description:
A repetitive yearly event, representing the summit of the Sales & Marketing yearly campaign of that particular sigarette brand. After a careful sorting and choosing process among the target crowd applicants, we produce a precise multi-sesual experience, based on contents deriving from the world of values of that Brand, while all of it happens on board of a pleasure cruise ship, during a three days voyage on the Mediterrenean Sea.